Senior Programmatic Manager

About the role

Simple Life is seeking a Senior Programmatic Manager to lead and scale its paid media efforts. This fully remote position will drive performance across native and display channels for a fast‑growing AI‑powered health coaching app.

Key responsibilities

• Plan, execute, and continuously optimize programmatic campaigns on native and display platforms.
• Own and scale campaigns on Taboola and other content‑discovery networks.
• Lead creative testing initiatives, building frameworks to test hooks, formats, and messaging at scale.
• Analyze performance data, generate insights, and improve funnel metrics.
• Collaborate with creative and analytics teams to iterate on ad content.
• Identify new inventory sources and audience opportunities to expand reach.

Required profile

• Hands‑on experience managing programmatic campaigns, with mandatory Taboola expertise.
• Familiarity with native/content discovery platforms such as NewsBreak, Outbrain, Revcontent (a plus).
• Extensive background in creative testing (A/B and multivariate).
• Strong analytical mindset and proven ability to report and optimize performance.
• Budget management skills with a track record of meeting CPA/ROAS targets.
• Self‑starter who thrives in a remote, fast‑paced environment.

Required skills

• Taboola
• Outbrain
• Revcontent
• NewsBreak
• A/B testing
• Multivariate testing
• Performance reporting
• Budget management

What we offer

• Open‑minded, inclusive team culture focused on impact.
• Competitive salary aligned with expertise and product impact.
• Flexible hours – results matter more than desk time.