Shopper Marketing Manager
Capwell Industries Ltd · Nairobi
Job description
About the role
The Shopper Marketing Manager will lead Capwell’s shopper marketing agenda, translating category and brand strategy into shopper‑focused programmes that drive choice and conversion. The role is based in Nairobi and requires on‑site work.
Key responsibilities
- Develop and execute shopper, channel and point‑of‑purchase programmes for rice and pulses categories.
- Coordinate product development, launches and monitor sales performance.
- Manage category budgets and evaluate new product opportunities.
- Collaborate with Marketing and Commercial teams to align strategies.
Required profile
- 5–7+ years of FMCG experience with strong shopper/trade marketing, category or brand activation exposure.
- Bachelor’s degree in Marketing, Business Administration, Food Science, Supply Chain Management or related field.
- Strong GT and MT knowledge and commercial orientation.
Required skills
- Shopper marketing and insight
- Commercial analytics and marketing ROI
- Budget management
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Published 3 hours ago
Expires 1 month from now
12 views · 1 interested
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Capwell Industries Ltd
Nairobi