Social Media Growth Manager

About the role

Simple Life is seeking a Social Media Growth Manager to scale its AI‑driven social content engine. The role sits at the crossroads of content creation, growth strategy and AI‑powered production, turning social platforms into a repeatable organic acquisition channel.

Key responsibilities

• Own and expand Simple’s presence on Instagram, TikTok, YouTube and Facebook across brand, UGC, AI‑creator and experimental accounts.
• Design and run a systematic content engine: trend discovery, concept development, production, publishing, performance analysis and hypothesis generation.
• Lead a lean cross‑functional production team (designer, motion designer, creator/host, nutrition expert and external contributors) and manage the production budget.
• Implement AI‑assisted workflows for research, ideation, scripting, editing and iteration to increase output 5‑10× while maintaining brand quality.
• Conduct viral, trend‑driven experiments in the fitness and nutrition space using sub‑brand accounts, then scale successful formats to the main feed.
• Collaborate with Product Marketing, Science and Influencer Marketing to ensure accurate, scientifically grounded messaging.

Required profile

• Proven experience scaling social media channels into measurable growth drivers.
• Strong understanding of content experimentation, funnel contribution and revenue impact.
• Ability to lead multidisciplinary teams and manage budgets.
• Comfort with AI tools and data‑driven decision making.

Required skills

• Social media platform expertise (Instagram, TikTok, YouTube, Facebook).
• Content production workflow design.
• Data analysis and performance reporting.
• AI‑assisted content creation tools.