Website & Lifecycle Marketing Lead

About the role

We are seeking a Website & Lifecycle Marketing Lead to own the digital experience that converts visitors into customers and drives repeat purchases. This fully remote position reports directly to executive leadership and works closely with product, design, engineering, and marketing teams.

Key responsibilities

• Own website strategy, structure, messaging and conversion optimization, including A/B testing and collaboration with design and engineering.
• Design and manage end‑to‑end lifecycle marketing programs such as onboarding, retention, win‑back and repeat‑purchase campaigns.
• Develop clear positioning and messaging for each product line and maintain a consistent source of truth across all channels.
• Plan, write, launch and optimize email marketing campaigns that support acquisition, activation, engagement and retention.
• Gather customer insights from sales calls, reviews and conversations to improve messaging and web pages.
• Track and report on key metrics like conversion rates, repeat revenue and CRM performance to prioritize initiatives.

Required profile

• Minimum 4 years of experience in B2B or e‑commerce marketing with hands‑on ownership of website conversion and lifecycle marketing.
• Proven ability to create customer‑centric copy and landing pages based on research and data.
• Strong analytical mindset with experience in A/B testing, interpreting results and making evidence‑based decisions.
• Excellent written English and the ability to communicate complex ideas clearly.
• Self‑starter who can take initiatives from strategy through execution with minimal supervision.

Required skills

• HubSpot or Pipedrive CRM experience
• Email marketing platform proficiency
• A/B testing methodology
• Data analysis and reporting

What we offer

• Competitive, flexible compensation package
• Fully remote work with flexible hours
• Full‑time independent contractor role with substantial responsibility and autonomy
• Direct exposure to executive leadership and strategic decision‑making
• Opportunities for growth in a scaling business