Zonal Sales Manager

About the role

The Zonal Sales Manager will drive business growth and revenue generation for Airtel Kenya within an assigned zone. Reporting to the Zonal Business Manager, you will lead a field sales team, expand distribution infrastructure, and acquire new GSM and Airtel Money customers.

Key responsibilities

• Implement and adopt an effective distribution strategy to increase sales in the zone.
• Achieve key performance indicators set for the role.
• Plan and execute sales programmes aimed at market penetration, relationship building, and market‑share growth.
• Foster internal collaboration, teamwork, and adherence to sales routines.
• Manage the sales team and resources, ensuring discipline and compliance with standards.
• Support Airtel Kenya branding and merchandising standards in the market.
• Recruit, pitch, and manage franchise partners and distribution outlets to boost market availability.
• Escalate trade or network issues to the line manager and follow up for resolution.

Required profile

• Minimum diploma or graduate degree.
• 4–6 years of hands‑on experience in distribution and retail indirect sales within telecom or FMCG.
• Goal‑oriented with proven leadership abilities.
• Intermediate knowledge of business finance principles.
• Strong business acumen and data‑analysis capability.
• Excellent presentation, communication, negotiation and interpersonal skills.
• Flexibility to work across any region of the country.

Required skills