Brand & Digital Marketing Specialist – East Africa

About the role

Dot Glasses Kenya Ltd is seeking a creative and results‑driven Brand & Digital Marketing Specialist to strengthen its brand presence across East Africa. You will work closely with the Head of Marketing & Customer Engagement to develop and execute campaigns that drive awareness, generate leads, and support the company’s mission of affordable eye care.

Key responsibilities

• Develop and implement brand‑building strategies for the East African market.
• Create, design and manage marketing assets, including visuals, brochures, website content and digital ads.
• Plan and execute performance‑marketing campaigns across social media, search and display channels.
• Monitor campaign performance, analyse data and optimise for lead generation and conversion.
• Maintain brand consistency across all touchpoints and ensure alignment with corporate guidelines.
• Collaborate with regional distributors and partners to amplify brand reach.

Required profile

• Mid‑level marketing professional with at least 3 years of relevant experience.
• Strong creative eye and ability to translate ideas into compelling visual and digital assets.
• Organised, detail‑oriented and able to manage multiple projects simultaneously.
• Passionate about social impact and improving access to eye care.

Required skills

What we offer

• Full‑time permanent position based in Nairobi.
• Opportunity to work on a mission‑driven health‑care initiative.
• Collaborative team environment with growth potential as the company scales.