Shopper Marketing Manager – SSA OH

About the role

As the SSA OH Shopper Marketing Manager at Haleon, you will drive sales growth by translating brand and category strategies into effective shopper and customer support tools. You will create sell‑out tools, develop in‑store education, and design visibility and communication plans across channels for the assigned categories.

Key responsibilities

• Prepare campaign plans in collaboration with Marketing, Sales, Supply Chain, and Finance teams.
• Lead Customer Marketing to deliver shopper campaigns that meet customer and shopper needs.
• Translate category strategy roadmaps into clear growth plans and oversee implementation.
• Develop and deliver promotional strategies and guidelines, including discount depth, promotion frequency, and volume targets.
• Create Must‑Stock Lists by brand and channel, incorporating active mix principles.
• Drive category strategy through pricing, promotion, shelving, distribution, and range management.
• Support forecast accuracy and demand planning by integrating commercial demand drivers into IBP.
• Coordinate commercial functions within the IBP process to produce optimal brand and customer forecasts.
• Own shopper strategy aligned with brand growth, customer selling stories, and in‑store priorities.
• Manage POSM and shopper agency processes.

Required profile

Required skills