Business Development Associate

About the role

The Business Development Associate will work full‑time on‑site in Nairobi, identifying and nurturing new business opportunities for Kennrica Talent Solutions. You will conduct market research, generate qualified leads, and support the sales team with presentations and proposals to drive revenue growth.

Key responsibilities

• Identify and qualify new business prospects across target industries.
• Conduct market research to understand client needs, industry trends and competitor activity.
• Generate and manage a structured sales pipeline using CRM tools.
• Prepare and deliver presentations and proposals to prospective clients.
• Engage potential clients through calls, emails and face‑to‑face meetings.
• Collaborate with internal teams to tailor solutions and support sales strategies.
• Maintain accurate records of interactions and pipeline activity.

Required profile

• Strong presentation skills with experience delivering to diverse audiences.
• Proven lead‑generation capability, including prospecting and pipeline management.
• Ability to conduct market research and analyse industry trends.
• Excellent written and verbal communication, negotiation and rapport‑building skills.
• Relevant experience in business development, sales or client‑facing roles, preferably in recruitment or professional services.
• Organisational and time‑management skills to handle multiple opportunities and deadlines.
• Comfortable using CRM tools, productivity software and basic data analysis.
• Diploma or degree in Business, Marketing, Communications or a related field (preferred).

Required skills

• CRM tools
• Productivity software
• Basic data analysis