Marketing Assistant

About the role

M-KOPA Solar is hiring a full-time Marketing Assistant in Nairobi. The role runs end-to-end integrated ATL and BTL campaigns, from brief through launch to post-campaign reporting, with accountability for budget and measurable sales uplift.

Key responsibilities

• Write campaign briefs, localise the brand across executions and run launches from content packs and retail activation plans to post-campaign reviews.
• Direct social channels and the WhatsApp channel, steer influencer campaigns from sourcing to posting, and deliver partnerships, promotions and dealer and van branding.
• Run SMS-based customer research and quarterly retail surveys, track spend against sales uplift and conversion, and report findings to leadership.

Required profile

• Proven track record of leading integrated ATL and BTL campaigns, with accountability for budget and sales results.
• Experience directing agencies, influencer programmes and brand partnerships, and keeping a disciplined content and social calendar.
• Ability to turn performance data and customer research into decisions.
• Comfort in dealer-network and retail environments.
• Degree in marketing or communications welcome, though past results matter more.