Marketing & Business Development Manager – Inclusive Africa Conference

About the role

Lead the growth of the Inclusive Africa Conference (IAC) into a continent‑wide movement for digital accessibility and disability inclusion. Reporting to the Programs Director, you will own IAC’s market presence, audience development, revenue generation and strategic partnerships across Africa and beyond.

Key responsibilities

• Develop and execute the annual marketing strategy to attract delegates, speakers, exhibitors, sponsors, media and partners.
• Lead and mentor the IAC marketing and business development team, managing agencies, consultants and suppliers.
• Oversee brand positioning, messaging and multi‑channel campaigns (web, email, social, paid media, PR).
• Drive registrations and expand reach through targeted campaigns and networks across Africa.
• Identify new markets and commercial opportunities, build a qualified pipeline and secure sponsorship, exhibitor and delegate revenue.
• Prepare commercial packages, proposals and pitch decks, lead negotiations and close deals.
• Maintain CRM records, sales forecasts and revenue reports to inform management and board decisions.
• Represent IAC and inABLE at regional and global forums, building relationships with governments, multilaterals, corporates and funders.

Required profile

• 8–10 years of experience in marketing, sponsorship sales, partnerships or event commercialisation, including at least 3 years in a leadership role.
• Proven track record of building pipelines, meeting revenue targets and closing high‑value sponsorship or partnership deals.
• Strong commercial judgement with excellent prospecting, proposal writing, presentation, negotiation and closing skills.
• Experience developing new markets, commercial offers and long‑term corporate or institutional accounts.
• Master’s degree in business, marketing, communications or related field (or strong bachelor’s degree with substantial experience).
• Genuine commitment to disability inclusion and accessible communication.

Required skills

• Salesforce
• HubSpot
• Google Analytics