Marketing Manager – East Africa

About the role

HFM is seeking a driven Marketing Manager to lead the development and execution of marketing strategies across Kenya and the broader East African region. The role will align localized campaigns with commercial objectives, manage budgets, and support country heads and business development teams.

Key responsibilities

• Develop and implement a regional marketing strategy and activation calendar, ensuring alignment with commercial goals and optimal ROI.
• Provide hands‑on marketing support to Country Heads and Business Development teams, adapting successful Kenyan campaigns to other East African markets.
• Partner with market analysts to plan, promote and execute seminars, webinars, live trading workshops and industry events that drive client acquisition and retention.
• Identify, negotiate and manage strategic partnerships with local financial educators, KOLs, trading communities and Introducing Brokers to expand brand reach.
• Design and launch localized promotional campaigns, coordinating with HQ CRM, BI and implementation teams and measuring commercial uptake.
• Track offline campaign impact on core business metrics such as FTDs, deposits and active traders, acting as liaison between local commercial teams and central functions.

Required profile

• 6+ years of progressive marketing experience, with proven growth marketing leadership in Kenya and East Africa.
• Background in Financial Services, online trading (FX/CFDs), Fintech or high‑growth digital consumer industries.
• Demonstrated success planning and executing large‑scale physical events, educational roadshows and partnership/affiliate campaigns.
• Deep knowledge of East African consumer behavior, media channels, payment preferences and trading culture.
• Strong commercial acumen with the ability to link marketing activities to business metrics (FTDs, trading volume, ROI).
• Excellent stakeholder management skills and fluency in English; Swahili is a strong advantage.

What we offer

• Comprehensive health and life insurance.
• 22 days of annual leave, increasing to up to 30 days based on service.
• Birthday leave and summer short Fridays (January).
• Referral bonus program.