Sales Executive – B2B Advertising & Sponsorship Sales

About the role

We are looking for a dynamic Sales Executive to drive B2B advertising and sponsorship revenue for CIO Africa’s magazine, digital platforms, and technology events. The role focuses on identifying new business opportunities, building strong client relationships, and delivering tailored advertising solutions.

Key responsibilities

• Identify and close advertising opportunities across print, website, newsletters, and digital channels.
• Secure corporate sponsorships for technology events, roundtables, and conferences.
• Achieve and exceed monthly and quarterly revenue targets.
• Develop and maintain relationships with technology vendors, system integrators, telecom companies, and enterprise solution providers.
• Manage key accounts to ensure high client satisfaction and repeat business.
• Prospect and engage new clients through networking, meetings, and industry events.
• Create customized advertising and sponsorship proposals aligned with client marketing goals.
• Collaborate with marketing and events teams to deliver impactful campaigns.
• Monitor market trends in ICT and enterprise technology to uncover new opportunities.

Required profile

• Proven experience in B2B sales, advertising sales, media sales, or event sponsorship sales.
• Strong ability to generate leads, pitch solutions, and close deals.
• Excellent presentation, negotiation, and relationship‑building skills.
• Commercial mindset with a track record of exceeding sales targets.
• Understanding of technology, ICT, or enterprise markets is a plus.
• Ability to thrive in a fast‑paced, target‑driven environment.
• Bachelor’s degree in Business, Marketing, Communications, IT or a related field.

Required skills