Associate Social Media Manager

About the role

Carry1st is building a commerce platform for Africa and the Middle East, partnering with global game companies such as Riot Games, Activision and Tencent. As Associate Social Media Manager you will help build a large, engaged audience of young gamers who trust the brand and feel part of a community. You will work closely with the Social Media Manager and Content Producer to turn ideas into content people want to follow, share and join in.

Key responsibilities

• Plan and run campaigns around tournaments and events, major game launches, live ops and key announcements
• Keep feeds fresh with entertainment, memes, creator and UGC content, tips and community conversation
• Turn each campaign into a clear plan with the Social Media Manager: idea, formats, channels, timing and success metrics
• Work with creative teams to make the content and write copy, captions and hooks yourself
• Run campaigns live on TikTok, Instagram, YouTube and the WhatsApp community, responding and adapting quickly
• Turn community trends, memes, slang and creators into content, using challenges, polls, UGC, shout-outs and live moments
• Report on every campaign (reach, follower growth, engagement, sentiment and brand mentions)
• Act as a cultural check for the wider team so content feels authentic to local audiences

Required profile

• 1-3 years in social media, community or content, agency or in-house; a strong personal or creator track record counts
• A portfolio of campaigns or posts you created and ran, with results
• Deep knowledge of youth culture and a real love of gaming
• Organised and quick, able to move from idea to live campaign in days

Required skills

• Native-sounding copywriting for social
• Comfortable across TikTok, Instagram and YouTube
• Tools such as CapCut, Canva and scheduling tools
• On-camera comfort is a plus but not required

What we offer

• Shares in the company
• Remote working allowance of $600 per year
• Equipment, learning and development opportunities and social events
• Birthday leave (a paid day off)