Business Development Executive – Kenya & International

About the role

Uliza Events, a provider of event identification products and logistics solutions, is seeking a Business Development Executive to expand its footprint in Kenya and international markets. You will be responsible for generating new business, building strategic partnerships, and driving revenue growth.

Key responsibilities

• Develop and execute business development strategies for local and overseas markets.
• Identify, qualify, and pursue new clients, partners, and revenue streams.
• Build and maintain relationships with corporate clients, event organizers, agencies, distributors and other stakeholders.
• Generate leads through research, networking, referrals, calls, email, social media and other channels.
• Conduct sales presentations, product demos, negotiations and prepare proposals, quotations and commercial presentations.
• Maintain an active sales pipeline in the company’s CRM and follow up leads to conversion.
• Research international markets to locate potential distributors, agents and corporate clients.
• Monitor market trends, competitor activity and emerging opportunities.
• Collaborate with Operations, Customer Experience, Logistics, Design and Accounts teams to ensure successful order execution.
• Identify upselling and cross‑selling opportunities with existing clients.
• Represent Uliza Events at meetings, networking events, exhibitions and conferences.
• Meet and exceed assigned business development and revenue targets and report on performance.

Required profile

• 2–5 years of experience in business development, sales, partnerships or account management.
• Proven track record of generating leads and converting prospects into paying clients.
• Strong understanding of the sales and business development cycle.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Fluent written and spoken English, able to engage both local and international clients.
• Experience using CRM systems and maintaining an organized sales pipeline.
• Commercial awareness with the ability to identify revenue opportunities.
• Ability to conduct market research and pinpoint international business partners.
• Self‑driven, target‑oriented and able to work independently.

Required skills

• CRM systems

What we offer

• Opportunity to shape growth in a dynamic events solutions company.
• Exposure to both Kenyan and international markets.
• Collaborative work environment with cross‑functional teams.