Business Development & Marketing Manager

About the role

Q-Sourcing Servtec, a manpower management solutions firm operating across East Africa, is recruiting on behalf of its client, a Kenya-based digital platform building a digital ecosystem for trusted connections and decisions. The platform links individuals, businesses and institutions through professional and company discovery, jobs and tenders, credential verification and trusted institutional services. The Business Development & Marketing Manager will build the commercial engine that takes the business from launch to scale, driving enterprise sales, strategic partnerships, go-to-market execution and marketing.

Key responsibilities

• Build and manage a disciplined pipeline of corporate subscribers and strategic accounts, converting them through onboarding and payment
• Negotiate and activate strategic partnerships with employers, recruitment firms, universities, professional bodies, HR/payroll providers, financial institutions and technology companies
• Develop proposals, presentations, pitches and business cases, and coordinate product demonstrations
• Run go-to-market strategy, subscriber acquisition campaigns, launch activities and partnership announcements
• Support brand and communications across website content, social media, sales collateral, press materials and thought leadership
• Capture market intelligence and set up CRM, pipeline, forecasting, reporting and commercial dashboards, tracking acquisition cost and early retention
• Ensure compliance with trust, privacy and ethical standards, and prepare reports to stakeholders
• Meet performance objectives, manage own development and follow the annual leave plan and HR policies

Required profile

• Diploma or bachelor's degree in Business, Commerce, Marketing, Communications or a related field; an MBA or postgraduate qualification is advantageous but not essential
• Approximately 5-7 years of experience in business development, enterprise sales, partnerships, marketing or commercial management
• Track record of developing new business and building relationships with senior corporate decision-makers
• Experience in technology, SaaS, HR technology, recruitment, professional services, financial services or digital platforms is advantageous
• Ability to work independently in an early-stage, rapidly evolving environment

Required skills

• Sales, negotiation, strategic partnership and proposal development
• Digital marketing, customer acquisition, CRM, analytics and commercial reporting
• Pricing, unit economics, customer acquisition cost, forecasting and ROI
• Proficiency in MS Office