Commercial Lead – Kenya

About the role

Lua is building an Agent OS that creates digital employees—software agents that read company systems, make decisions, take actions and improve over time. As the Commercial Lead for Kenya, you will open the market, develop enterprise opportunities and guide clients from discovery through paid audits, pilots, deployments and expansion.

Key responsibilities

• Identify, open and develop enterprise opportunities across priority sectors in Kenya, securing senior‑level meetings with decision‑makers.
• Lead initial commercial conversations, qualify pain points, urgency, budget, decision process and commercial fit.
• Collaborate with product and technical teams to shape use‑cases and position agents, audits, pilots and deployments in clear business terms.
• Coordinate demos, discovery sessions, workshops and follow‑ups; support commercial proposals and client‑facing materials.
• Drive opportunities from interest to paid audit, pilot, deployment and expansion with disciplined pipeline tracking.
• Build relationships with partners, consultants, system integrators and other market connectors.
• Provide market insights to inform Lua’s positioning, packaging, pricing and go‑to‑market strategy in East Africa.

Required profile

• Extensive network of senior decision‑makers in Kenyan enterprises and ability to convert contacts into qualified meetings.
• Strong understanding of complex business problems and experience shaping AI‑driven solutions.
• Proven track record of managing end‑to‑end sales cycles from discovery to deployment.
• Excellent communication and negotiation skills with senior‑level stakeholders.
• Self‑starter with a disciplined approach to pipeline management and follow‑up.

Required skills