Creative Strategist – Performance‑Focused Remote Role

About the role

We are seeking a senior Creative Strategist to lead performance‑driven creative initiatives for paid acquisition campaigns. Working remotely, you will collaborate with media buyers, copywriters, designers, and editors to craft high‑converting ad concepts that boost customer acquisition and revenue across digital channels.

Key responsibilities

• Own and lead creative strategy for paid acquisition, focusing on Meta platforms.
• Develop compelling hooks, messaging angles, and creative frameworks to maximize conversions.
• Analyze performance metrics (CTR, CPA, CVR, ROAS) to identify winning strategies.
• Build and manage structured creative testing roadmaps for continuous optimization.
• Collaborate with cross‑functional teams to produce and iterate high‑performing ad creatives.
• Evaluate campaign outcomes to extract actionable insights and scale top‑performing approaches.
• Experiment with new concepts, messaging strategies, and testing methodologies.

Required profile

• Senior‑level experience in performance creative strategy or direct‑response marketing.
• Strong background in paid media, especially Meta advertising; TikTok or YouTube experience a plus.
• Proven track record creating high‑converting ad creatives for DTC/B2C brands.
• Deep understanding of consumer psychology and conversion‑focused messaging.
• Ability to work independently in a fast‑paced remote environment.
• Excellent written and verbal English communication.
• Availability to work within European (GMT) working hours.

Required skills

• Meta advertising platforms
• TikTok advertising
• YouTube advertising
• Performance metrics analysis (CTR, CPA, CVR, ROAS)
• Creative testing roadmap development

What we offer

• Competitive compensation aligned with senior‑level expertise.
• Fully remote freelance setup with flexibility and autonomy.
• Opportunity to influence high‑impact, large‑scale acquisition campaigns.