Digital Marketer & Graphic Designer

About the role

The Kenya Institute of Public Health (KIPH) is looking for an in-house Digital Marketer & Graphic Designer to strengthen its institutional brand, expand public engagement and drive campaign outcomes. The role combines digital marketing and growth with graphic design and multimedia production.

Key responsibilities

• Develop, implement and manage end-to-end digital marketing campaigns aligned with KIPH's goals, including input on objectives for collateral such as brochures, flyers, infographics, posters and presentation decks.
• Manage, curate and grow social media channels with engaging, localized content, and create graphics and digital media assets for them.
• Plan, run and optimise paid campaigns (Google Ads, Meta Ads Manager, email marketing, web publications) to maximise ROI.
• Collaborate with internal program teams to produce digital media assets, including guidance on search engine optimisation and basic photography and video editing.
• Maintain brand consistency across print and digital touchpoints, track analytics and prepare monthly performance reports.

Required profile

• Bachelor's degree in Marketing, Communications, Graphic Design, Media Studies or a related field.
• At least 3 years of hands-on experience in a dual or similar digital marketing and design role; experience in a learning, research or public health institution is an added advantage.
• Professional fluency in English and Kiswahili (written and spoken).
• Creative vision, data-driven mindset, strong project execution and knowledge of the Kenyan digital ecosystem.

Required skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Digital marketing platforms: Google Ads, Meta Ads Manager, Google Analytics, Mailchimp and SEO tools.
• Use of AI in digital marketing with demonstrable results.
• Basic-to-intermediate videography, photography and video editing (strong advantage).

To apply, send your CV with three references, a cover letter and a portfolio of design work and digital campaigns by 8 August 2026, with applications reviewed on a rolling basis.