Digital Marketing Coordinator

About the role

A client of Summit Recruitment & Search is looking for an experienced Digital Marketing Coordinator in Nairobi who will take full ownership of its digital marketing strategy and execution. The ideal candidate has a proven track record of driving measurable growth and delivering high-impact campaigns, ideally within a startup or the travel industry. This is a key leadership role requiring creativity, strategic thinking and executional excellence.

Key responsibilities

• Develop and execute a results-driven digital marketing strategy aligned with business objectives and positioning the company as a market leader.
• Design, manage and optimise campaigns across social media, SEO, SEM, email marketing and influencer collaborations, ensuring maximum ROI.
• Oversee the creation of high-quality, on-brand content that engages target audiences.
• Analyse and report on campaign performance, using insights to refine strategies and meet KPIs.
• Work closely with sales, product and tech teams, and build strategic relationships with agencies, influencers and other partners.
• Stay ahead of digital marketing trends and adopt new tools and platforms to give the company a competitive edge.

Required profile

• Degree in Marketing, Business or a related field.
• Experience in digital marketing in a startup or travel-focused role.
• Proven experience managing teams, agencies and cross-functional projects.
• Demonstrated ability to scale brands through campaigns that deliver business results.

Required skills

• Google Ads and Google Analytics
• SEO platforms
• CRM systems
• Marketing automation software

Applicants apply through the recruiter's website; the recruiter states that it does not charge any fee and that candidates should expect a response within two weeks.