Digital Marketing Officer

About the role

We are seeking a creative, digitally‑savvy, and results‑oriented Digital Marketing Officer to join our client’s team. The role involves developing and executing digital marketing initiatives, managing online platforms, creating engaging content, and building meaningful engagement with the target audience.

Key responsibilities

• Develop, coordinate, and manage content across the company’s digital and social media platforms.
• Plan and maintain an effective content calendar and publishing schedule.
• Execute digital marketing, sales, and promotional campaigns aligned with the brand and objectives.
• Implement social‑media strategies to increase brand awareness, audience engagement, and lead generation.
• Manage and enhance the company’s presence on Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and the website.
• Create engaging digital advertisements, graphics, and visual marketing materials for various platforms.
• Produce marketing content such as website copy, blogs, datasheets, press releases, video scripts, case studies, and promotional materials.
• Collect data and analyse digital marketing performance to identify improvement opportunities.

Required profile

• Diploma or Bachelor’s degree in Marketing, Communication, Public Relations, Fine Arts, IT, Graphic Design, or a related field.
• At least 3 years of relevant experience in digital marketing, social media management, or a related position.
• Demonstrated experience in sales and marketing.
• Strong understanding of digital marketing platforms, social‑media trends, and online audience engagement.

Required skills

• Graphic design tools
• Digital content creation tools