Director of Sales & Marketing

About the role

Kempinski is looking for a Director of Sales & Marketing for its two properties in Kenya, Villa Rosa Kempinski and Olare Mara Kempinski. The role provides strategic leadership for all sales and marketing activities, aiming to maximise total hotel revenue and market share while protecting Kempinski brand standards and delivering an exceptional guest experience.

Key responsibilities

• Develop and execute the annual commercial strategy and business plan for both properties, and drive market share growth across key segments.
• Work closely with Revenue Management to optimise pricing, inventory and distribution across channels.
• Identify new business opportunities, partnerships and feeder markets for Nairobi and Masai Mara.
• Supervise the preparation of the Sales & Marketing Plan and manual, and help set up the department's policies, procedures and objectives.
• Maintain regular communication with the Global Sales Offices and own the annual marketing and communication plan in line with Kempinski brand guidelines.
• Oversee brand, digital and offline marketing, work with regional and corporate marketing and PR agencies, and monitor the ROI of marketing spend.
• Represent the hotels in industry forums, tourism bodies and community/CSR initiatives, and ensure adherence to Kempinski standards and reporting requirements.
• Ensure accurate, timely reporting on forecasts, budgets, month-end commentary, pipeline, account production and market intelligence.
• Supervise quotations of group, travel agency and international corporate rates, and inform the Global Sales Offices of them.

Required profile

• Typically 7-10+ years of experience in hotel Sales & Marketing, including at least 3-5 years in a senior leadership role (Director of Sales, Director of Sales & Marketing or equivalent) in an international 5-star/luxury brand.
• Proven track record of revenue growth and market share improvement in a competitive environment.
• Bachelor's degree in Hospitality Management, Business, Marketing or a related field.
• Professional training or certification in Sales, Marketing or Revenue Management is a plus.

Required skills

• Excellent relationship-building and negotiation skills with corporate clients, travel trade and partners.
• Experience managing and developing high-performing sales and marketing teams.