Google Ads Specialist – Luxury Hospitality (Project)

About the role

The Zanzibar Collection, a boutique luxury hotel portfolio in Zanzibar, is seeking a hands‑on Google Ads Specialist for a focused 3–4 week project. You will reactivate and optimise existing campaigns, ensuring a clean, well‑structured setup that drives high‑value bookings.

Key responsibilities

• Audit current Google Ads accounts and identify performance gaps.
• Rebuild and restructure campaigns to align with luxury travel objectives.
• Implement and fine‑tune conversion tracking using GA4.
• Optimize bidding, ad copy, and audience targeting for maximum ROI.
• Provide clear performance reporting and training to internal marketing staff.

Required profile

• Google Ads certified.
• Strong experience with GA4 and conversion tracking.
• Proven track record in hospitality, travel, or luxury brand marketing.
• Independent, hands‑on work style with the ability to deliver results quickly.

Required skills

• Google Ads
• GA4 (Google Analytics 4)
• Conversion tracking

What we offer

• Short‑term contract with immediate impact on a premium hotel brand.
• Opportunity to showcase expertise in a luxury travel environment.
• Collaboration with a passionate internal team eager to learn.