Head of Digital Bancassurance

About the role

Absa Bank Kenya is looking for a Head of Digital Bancassurance to build and grow Digital Bancassurance as a significant, profitable distribution business, with P&L accountability for Digital Distribution. The role acts as Tribe Lead, setting commercial vision and mobilising teams across Bancassurance, Digital, Product, Technology, Data, Customer Experience, Operations, Marketing, Risk and Compliance to deliver simple, relevant and scalable digital insurance propositions.

Key responsibilities

• Define and execute the Digital Bancassurance strategy and business plan, with a multi-year roadmap and digital insurance propositions embedded in customers' banking journeys.
• Own the P&L of Digital Distribution, including revenue, premium generation, fee and commission income, customer acquisition economics and investment returns.
• Drive insurance sales through digital channels, optimise acquisition funnels, increase conversion and reduce abandonment, and work with Marketing and Analytics on targeted campaigns.
• Lead cross-functional squads covering product, technology, data, customer experience, marketing operations, risk, compliance, legal, finance and insurance partners.
• Simplify the insurance lifecycle (discover to claim) with straight-through processing, faster purchase times and digital claims notification.
• Partner with product teams and insurers to create propositions suited to digital channels, using customer insights and test-and-learn approaches.
• Use data and analytics for segmentation, propensity modelling, next-best-product strategies, funnel analytics and A/B testing.
• Own the quality of the customer experience, simplify terminology and processes, and monitor feedback and complaints.
• Develop operating models with insurance partners, including API-enabled propositions, and ensure growth stays within banking and insurance controls, data privacy, fraud prevention and regulatory requirements.

Required profile

• Bachelor's degree in business, commerce, management studies, finance, insurance, economics, technology or a related discipline; MBA or equivalent postgraduate qualification advantageous.
• Typically 10+ years of senior experience combining bancassurance or insurance, digital financial services, digital sales/distribution, P&L management, product management, customer experience, digital transformation and agile/product/tribe leadership.
• Demonstrable experience building or scaling a digital distribution business with measurable revenue and customer outcomes.