Head of Marketing - Shared Services

About the role

The Head of Marketing develops and implements integrated marketing strategies that strengthen the organisation's brands, enhance visibility, drive market share, engage customers and commercial audiences and support organisational objectives. The role provides strategic leadership in brand management, digital marketing, customer and market communications, media relations, content development, campaigns and customer engagement.

Key responsibilities

• Lead the marketing strategy for subsidiary brands and ensure it aligns with Group business goals, translating the Group's vision into actionable plans across brands, products and regions.
• Custodian of the brand portfolio: define a differentiated position for each brand, protect brand reputation and ensure consistent, professional brand communication.
• Direct the central digital communications strategy, keep digital content on brand and improve digital performance through analytics and audience insight.
• Manage media relations on brand and product matters, including journalists, media organisations, influencers and partners, and report on brand visibility and market perception.
• Ensure the quality, accuracy and consistency of customer-facing content such as publications, case studies, newsletters and videos, with approval authority over subsidiary communications.
• Lead, coach and develop the marketing team, set performance objectives and manage relationships with external agencies, consultants, designers and media partners.
• Manage the central marketing budget, guide subsidiary budgets and plans, and oversee the performance framework including KPIs, reporting tools and ROI measurement.

Required profile

• Bachelor's degree in Marketing, Business or a related field preferred.
• 12-15+ years of marketing experience, with at least 5+ years in senior leadership roles.
• Proven track record managing multiple brands, regions or business units in a matrix organisation.
• Experience in both traditional and digital marketing environments, with a strong focus on digital strategy and execution.