Marketing and Branding Manager – Luxury Wine

About the role

A recruitment agency is recruiting, on behalf of its client, a Marketing and Branding Manager for a premier luxury wine brand. The role leads strategic marketing initiatives and strengthens the brand's presence in the East African Community (EAC), building awareness among high-net-worth clients through exceptional experiences and effective digital marketing.

Key responsibilities

• Execute targeted marketing campaigns to attract affluent clients and high-end partners in the EAC.
• Prepare funding proposals and secure financing from partners or wineries to support marketing campaigns.
• Ensure brand consistency across all marketing and communication channels.
• Plan and execute events, tastings and promotional activities for potential clients and restaurants.
• Align marketing with sales goals and coordinate logistics for timely delivery of promotional materials and event support.
• Manage the brand's online presence, including social media, website and email marketing.
• Create content such as blog posts, newsletters and social media updates tailored to the luxury wine market.
• Conduct market research and analyse data to improve client satisfaction and retention and to monitor competitors.

Required profile

• Bachelor's degree in marketing, communications or a related field.
• Minimum of 5 years' experience in marketing, events and branding, preferably in the luxury sector.
• Strong understanding of luxury branding, digital marketing and consumer behaviour.
• Experience with diverse clientele and exposure to international markets.
• Creative, aesthetic-minded and passionate about wine and luxury goods.

Required skills

• Social media management
• Graphic design and content creation
• Digital advertising

Applications are made through the recruitment agency's website; candidates who do not hear back within two weeks should apply again for future roles.