Marketing and Enrollment Officer

About the role

Alexander College is seeking a Marketing and Enrollment Officer based in Nairobi, Kenya, to support international student recruitment and enrollment. The role focuses on timely, consistent follow-up with organic leads and on building relationships with prospective students, parents, agents and partners throughout the enrollment journey. Spoken English is mandatory, and the position is remote but restricted to applicants living within the Nairobi city area.

Key responsibilities

• Follow up promptly on organic inquiries and leads received through approved CRM and Alebex-assisted channels, using approved phone, email and messaging tools.
• Understand prospective students' goals, preferred intake, timing, budget and English-language readiness, and give accurate, approved information about programs and admission requirements.
• Maintain consistent follow-up, nurture active leads and re-engage prospects who have not completed the next step.
• Support students and agents with incomplete applications, offers, deposits, registrations and intake preparation, coordinating with Admissions, Finance and Student Services.
• Maintain relationships with education agents and partners, follow up on their leads and support approved webinars, recruitment fairs and outreach activities.
• Keep accurate CRM records of contact attempts, conversations, next steps and pipeline stages, and report contact activity, pipeline progress, conversion performance and market feedback.
• Work toward recruitment and conversion targets while maintaining accurate, student-centered communication.
• Follow privacy, consent, opt-out and information-security requirements, escalate complaints, suspected fraud and inaccurate AI-generated information, and never promise admission, immigration outcomes, university transfer, scholarships or employment outcomes.

Required profile

• At least two years of relevant experience in student recruitment, admissions, enrollment, education marketing, sales or a comparable relationship-focused role.
• A postsecondary qualification or equivalent relevant experience.
• Professional spoken English and strong written English.
• Strong communication, cross-cultural relationship-building and follow-through skills.
• Experience managing a high volume of leads and using a CRM to keep complete records and track follow-up.
• Ability to follow up reliably during leads' local business hours and agreed calling windows.
• Based in the Nairobi city area, Kenya.

Required skills

• CRM use for lead tracking and record keeping.
• Proficiency with Microsoft 365, phone/video calls, email and messaging tools.
• Preferred: Canadian international student recruitment or knowledge of British Columbia postsecondary education, relationships with local education agents and partners, and responsible use of AI-assisted tools in recruitment.

Candidates apply by submitting a CV in English highlighting their recruitment, marketing and lead-follow-up experience.