Marketing Campaign Manager

About the role

BrighterMonday, a recruitment company focused on bridging the talent gap in Africa, is hiring a Marketing Campaign Manager in Nairobi (Westlands). The role reports to the Head of Marketing and works closely with them to create, execute and monitor marketing campaigns so they meet their objectives, while coordinating with internal and external stakeholders.

Key responsibilities

• Create integrated marketing campaigns by market segment to increase listings, employer leads and core business metrics
• Supervise the execution, monitoring and measurement of campaigns and their success
• Manage marketing colleagues, coordinate weekly and train them, and share insights on Slack
• Build close connections with the media to capitalise on PR opportunities and plan and manage events to drive conversions
• Execute media buying, events and other offline initiatives, and ensure adherence to visual guidelines and brand voice
• Build relationships with partners on the ground, the in-house sales team and other stakeholders
• Report on campaign impact, update the marketing master, and produce weekly marketing reports with shifts versus forecast and budget, including reasons and action items

Required profile

• Bachelor's degree in marketing, mass communications, journalism, communications or a related field
• Minimum of 3 years of marketing experience (digital and traditional)
• Strong analytical, organisational and problem-solving skills, with excellent written and verbal communication
• Able to work independently and in a fast-paced, high-pressure environment, prioritising multiple tasks

Required skills

• Basic knowledge of digital marketing tools and techniques
• Proficiency in Google Workspace (Drive, Gmail, Meet, Docs, Sheets, Forms, Slides)
• Proficiency in Microsoft Office (Word, Excel) and Adobe Creative Suite
• Analytics software