Marketing & Events Manager

About the role

DIB Bank Kenya is looking for a full-time Marketing & Events Manager to build, protect and activate the DIB Kenya brand in the Kenyan market. The role drives the integrated marketing strategy behind the bank's growth ambitions, turning priorities such as deposit mobilization, corporate banking, trade finance and community engagement into campaigns that generate awareness, attract customers and build brand equity. It is based in Nairobi.

Key responsibilities

• Own and enforce the brand identity system, run annual brand health assessments, maintain brand guidelines and oversee branch, ATM, uniform and office branding.
• Develop the annual Integrated Marketing Plan, conduct market research and define audience segmentation, including strategies for Kenyan Muslim consumers, corporate and SME clients and retail audiences.
• Design and run integrated campaigns across ATL, BTL and digital channels, including seasonal and Islamic calendar campaigns, and manage localisation of group campaigns.
• Oversee digital marketing (website, social media, email, SEO, paid ads) and manage relationships with Meta, LinkedIn, Google and TikTok; review digital content and lead marketing automation and CRM-linked workflows.
• Manage the annual events calendar, end-to-end event production, the sponsorship portfolio and participation in industry conferences and Islamic finance forums.
• Develop and control the annual marketing budget, track it monthly, and manage procurement and vendor management.
• Manage the roster of creative, digital and media agencies, including selection, performance reviews and contracts.
• Lead, develop and coach direct reports, hold quarterly performance reviews and annual development conversations, and plan training to close skills gaps.

Required profile

• Bachelor's degree in marketing or a related business discipline; CIM qualification or membership; Master's degree in marketing/business management is a plus.
• Minimum 7 years of marketing, brand and events experience, with at least 3 years at management level.
• Minimum 3 years in financial services, banking or a regulated industry.
• Proven track record of managing a brand identity system, marketing budgets and external agencies.

Required skills

• Integrated campaign management across ATL, BTL and digital channels.
• Brand identity management and brand architecture.
• Digital marketing including paid social, SEO, email marketing and performance analytics.
• Budget development and financial management of marketing spend.
• Agency briefing, management and performance evaluation.
• Islamic calendar marketing and Halal marketing principles preferred; marketing automation and CRM familiarity preferred.