Marketing Lead

About the role

M-KOPA Solar is hiring a full-time Marketing Lead in Nairobi. The role drives campaigns and retail marketing operations, and calls for proven ATL/BTL campaign experience, agency management skills and retail activation expertise.

Key responsibilities

• Write campaign briefs, localise and protect the brand across executions, and run launches from content packs and retail activation plans through to post-campaign reviews.
• Direct social channels and the WhatsApp channel, steer influencer campaigns from sourcing to posting, and deliver partnerships, promotions and dealer and van branding.
• Run SMS-based customer research and quarterly retail surveys, track spend against sales uplift and conversion, and report to leadership on what worked and what to do next.

Required profile

• A proven track record of leading integrated ATL and BTL campaigns end to end, from brief through launch to post-campaign reporting, with accountability for budget and measurable sales uplift.
• Experience directing agencies, influencer programmes and brand partnerships, with a disciplined content and social calendar.
• Comfort in dealer-network and retail environments.
• A degree in marketing or communications is welcome, though practical results matter more.