Marketing Manager (FMCG)

About the role

Q-Sourcing, a manpower management solutions firm operating in the East African region, is recruiting a Marketing Manager in Nairobi on behalf of its client. The role leads execution of marketing and brand strategies across the client's entities to drive revenue, market share and profitability, translating strategy into consumer, digital and trade marketing initiatives. It works closely with Sales and cross-functional teams, overseeing campaign delivery, budget management and brand consistency.

Key responsibilities

• Turn brand and business strategies into actionable marketing plans and lead end-to-end delivery of integrated campaigns, brand activations and promotional programs
• Ensure consistent brand positioning, messaging and visual identity across channels and markets, and provide direction to the marketing team
• Lead consumer engagement strategies and oversee BTL, experiential and field activation programs
• Drive digital marketing across social media, digital platforms, influencer ecosystems and e-commerce, and manage external agencies
• Develop trade marketing strategies covering promotions, visibility, merchandising and point-of-sale excellence, and align marketing with sales
• Manage marketing budgets, track ROI and report regularly on brand health, campaign effectiveness and spend efficiency
• Monitor market trends, competitors and consumer behaviour, and champion a data-driven culture
• Lead the Brand Manager, Consumer Activation Lead, Digital Execution Lead and Trade Marketing Manager, driving performance management and coaching
• Partner with Sales, Production, Finance and Procurement, and manage external agencies and media houses

Required profile

• Bachelor's degree in Marketing, Business Administration, Commerce or a related field
• Professional marketing certification is an added advantage (e.g., CIM, MSK programs, digital marketing certifications)
• Minimum 5-7 years' experience in FMCG marketing, preferably in a fast-paced, multi-brand environment
• Proven track record in brand management, marketing execution and campaign delivery
• Experience leading cross-functional teams and managing external agency partners