Public Relations Manager - International Communications

About the role

TVS Motor Company is looking for a Public Relations Manager, International Communications, based in Nairobi, Kenya. The role brings together communication initiatives across new-age media, traditional media, meta verse and physical infrastructure (the factory) to build the TVS corporate brand in global markets outside India. It works with and guides PR and marketing communication resources in large global markets toward consistent, culturally aware storytelling, in close collaboration with the Bangalore HQ.

Key responsibilities

• Build and profile the TVS brand for a global audience in 80+ countries, covering product, internal and social media communication for each market
• Work with agencies and internal partners to deliver the communications strategy for India Business (IB)
• Identify platforms and forums for telling the TVS story across markets
• Help conceptualize events and launches, and coordinate participation in motor shows and trade fairs
• Deliver the global social media strategy in partnership with HQ content and social media teams
• Organize visits and events in India so global media understand TVS's processes, R&D and technology
• Keep messaging accurate and aligned with India messaging in local languages, with TVS's values and priorities
• Build a storytelling and plant-tour module for factory visits by IB customers, stakeholders and investors
• Set up systems to measure communication performance against metrics using third-party tools
• Manage content calendars, communication cadence and stakeholder updates, and archive relevant data regularly

Required profile

• 8 to 13 years of experience
• Comfortable working with diverse people, cultures and languages, and balancing HQ priorities with local preferences
• Ability to adapt to changing situations and priorities

Required skills

• Content strategy and digital/social media skills
• Narrative building with traditional media
• Strategic thinking and business and industry knowledge