Sales & Marketing Manager – Coast Region (Beverage Distribution)

About the role

The company, a busy alcoholic beverages distributor operating across Kenya's Coast Region, is seeking a dynamic Sales & Marketing Manager to lead its growth initiatives. Based in Malindi, you will travel across the coast to manage sales teams, develop market strategies, and strengthen distribution channels.

Key responsibilities

• Design and execute sales and marketing strategies to meet revenue and market‑share targets.
• Lead, coach, and motivate sales teams across multiple branch locations.
• Manage distribution networks, key accounts, and relationships with retailers, wholesalers, hotels, bars and restaurants.
• Identify new market opportunities, customers and business prospects throughout the Coast Region.
• Monitor sales performance, stock movement, pricing, promotions and market trends.
• Plan and implement promotional activations and brand‑visibility initiatives.
• Prepare forecasts, budgets and regular performance reports for senior management.
• Ensure compliance with alcohol licensing, advertising and other relevant regulations.
• Collaborate with procurement, finance, logistics and branch teams to optimise product distribution.

Required profile

• Diploma or degree in Sales & Marketing, Business Administration, Commerce or a related field.
• 3‑5 years of relevant experience in sales and marketing, preferably within wines, spirits, FMCG or beverage distribution.
• Proven track record of achieving sales targets and leading sales teams.
• Strong negotiation, communication and customer‑relationship skills.
• Results‑oriented, commercially minded and proactive with a willingness to travel across the coast.
• Valid driving licence; field‑sales or distribution‑management experience is an advantage.

Required skills

• Understanding of the alcoholic‑beverages market and distribution channels in Kenya’s Coast Region.
• Knowledge of sales reporting, market analysis and digital‑marketing concepts.
• Leadership and team‑management capabilities.

What we offer

• Retainer salary of Ksh 50,000 – 100,000 plus monthly variable pay.
• Opportunity to lead a growing sales organisation in a dynamic market.
• Travel across the Coast Region with a supportive team.