Sales Representative

About the role

East African Cables Plc is seeking a dynamic, self‑driven Sales Representative to expand its market presence across Kenya. You will be responsible for building strong customer relationships, identifying new business opportunities, and delivering consistent sales results in the cable and electrical solutions sector.

Key responsibilities

• Identify and develop new market opportunities, recruiting new customers into the company’s portfolio.
• Maintain a strong market presence through regular visits to existing and prospective customers.
• Generate and process sales orders, ensuring timely delivery and customer satisfaction.
• Achieve monthly and annual sales targets set by the Regional Sales Manager.
• Participate in trade shows, exhibitions and other marketing events within the assigned territory.

Required profile

• Diploma or bachelor’s degree in Sales, Marketing, Business Administration, Engineering or a related field.
• At least five years of sales experience, preferably in technical or industrial sales.
• Experience in construction, electrical engineering or manufacturing is an advantage.
• Strong communication, negotiation and customer relationship management abilities.

Required skills

• Proficiency in CRM systems.
• Familiarity with AI tools for sales support.
• Competence with standard office applications (e.g., Microsoft Office).