Sales Representative - Tier 2 & Wholesale

About the role

Umoja Flour Mills Ltd is looking for two experienced Sales Representatives to drive sales and business growth across Tier 2 and wholesale customers in Nairobi. The successful candidates will develop and manage customer relationships, identify new business opportunities, drive sales volumes and ensure strong customer retention. The ideal candidates have a proven track record in B2B, wholesale or distribution sales and are comfortable working with sales targets.

Key responsibilities

• Develop and manage relationships with Tier 2 customers and wholesale clients, and acquire new customers to grow the customer base.
• Generate sales leads, convert prospects into active customers and conduct regular customer visits.
• Drive sales volumes and work towards assigned targets; prepare quotations, negotiate commercial terms and close sales.
• Follow up on customer orders, payments and deliveries, and resolve customer concerns.
• Monitor customer needs, market trends and competitor activity, and identify opportunities to increase sales through existing customers and new markets.
• Maintain accurate records of customer interactions, sales activities and accounts, and report regularly to management.
• Work with internal teams on timely order processing and customer service, and support customer retention.

Required profile

• Diploma or Bachelor's degree in Sales, Marketing, Business Administration or a related field.
• Minimum 5 years of proven sales experience, preferably in wholesale, distribution, B2B or Tier 2 sales, with experience managing wholesale customers and business accounts.
• Proven ability to meet and exceed sales targets, and experience in customer acquisition, account management and sales conversion.
• Strong understanding of the Nairobi market and ability to build new customer networks.
• Ability to work independently and manage a sales territory effectively.

Required skills

• Negotiation, communication, presentation and customer service skills.
• Good numerical and analytical skills, including monitoring sales performance.
• Proficiency in Microsoft Office and basic sales reporting tools.