Senior Product Marketing Manager

About the role

Canonical is looking for a Senior Product Marketing Manager to own go‑to‑market strategy for key products, shaping messaging and positioning for both developers and enterprise buyers. You will work in a fully remote, high‑performance environment alongside colleagues in over 85 countries.

Key responsibilities

• Develop and execute GTM strategies for a portfolio of products.
• Lead messaging and positioning to differentiate products in a competitive market.
• Plan and create content with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
• Collaborate with regional marketing teams to run integrated campaigns that drive pipeline growth.
• Launch new products and features, coordinating cross‑functional teams to drive awareness and adoption.
• Conduct competitive analysis and stay ahead of market trends.
• Support customer success initiatives to increase engagement, upsell, and cross‑sell.
• Organise global events, live webinars, and community meetups aligned with GTM priorities.

Required profile

• Passion for technology and open‑source ecosystems.
• Strong storytelling ability to craft messaging for technical and business audiences.
• Growth mindset with a focus on experimentation and continuous improvement.
• Excellent written and verbal communication skills.

Required skills

• Data‑driven mindset for using insights to refine strategies.
• Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.