SEO & Brand Visibility Specialist

About the role

Beyond the Plains Safaris is hiring a Website, SEO and Brand Visibility Specialist to strengthen its digital presence and grow its brand across traditional search engines and AI-powered platforms. The role covers ranking websites, building online brand authority, improving content performance and ensuring brands are mentioned, recommended and cited by AI platforms such as ChatGPT, Gemini and Google AI Overviews. The position is full-time and hybrid.

Key responsibilities

• Develop and run SEO strategies to improve Google rankings and organic traffic.
• Optimise website content, landing pages, blogs and service pages.
• Strengthen brand awareness, brand authority and online reputation.
• Build brand mentions, recommendations and citations across LLMs and AI search platforms.
• Apply Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Carry out technical SEO audits and website performance improvements.
• Use full-stack development knowledge to support website development, troubleshooting and optimisation.
• Leverage AI tools for content creation, research, marketing and automation.
• Improve site structure, speed, user experience and conversion rates.
• Monitor performance with Google Analytics, Google Search Console and other SEO tools.

Required profile

• Proven experience ranking other websites on Google.
• Demonstrable success in website SEO and content optimisation.
• Strong full-stack development knowledge.
• Practical knowledge of AI tools, LLM optimisation and brand citations.
• Understanding of digital brand positioning and online brand authority.
• Ability to show measurable results from previous projects.