Social Media Associate

About the role

The Social Media Associate will manage Muthokinju Paint's social media presence, create engaging digital content, support campaigns and track performance metrics. This full‑time, on‑site role is based in Nairobi.

Key responsibilities

• Develop and implement monthly social media content calendars.
• Create, publish and manage graphics, videos, reels and stories across Facebook, Instagram, TikTok, LinkedIn, YouTube and WhatsApp Business.
• Respond promptly to customer inquiries, comments and messages while maintaining brand reputation.
• Drive audience growth, engagement and brand visibility through organic and paid campaigns.
• Coordinate influencer partnerships and collaborate with the Brand & Creative team.
• Monitor trends, competitor activity and emerging digital marketing opportunities.
• Manage WhatsApp Business catalogues, promotions and customer communications.
• Track campaign performance, prepare reports and recommend improvements.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field.
• 2–3 years of experience in social media management, digital marketing or content creation.
• Proven experience managing business social media accounts and producing engaging digital content.
• Professional certification in Social Media Marketing or Content Marketing is desirable.

Required skills

• Proficiency with content creation tools such as Canva, Adobe Creative Suite or CapCut.
• Basic knowledge of social media analytics and Google Business Profile.
• Experience using social media management platforms and coordinating influencer campaigns.