Social Media & Digital Brand Strategist

About the role

Brites Management Services is hiring a Social Media & Digital Brand Strategist in Nairobi's CBD for a full-time position in the real estate sector. The role covers digital brand strategy, content creation, investor communications, lead generation and paid digital campaigns.

Key responsibilities

• Develop and run the digital brand and social-media strategy, with platform-specific approaches for LinkedIn, Instagram, Facebook and YouTube
• Create content on real estate, investment, market intelligence and economic development, repurposing research into multi-platform campaigns
• Communicate with investors, corporates, HNWIs, family offices and institutional investors, supporting thought leadership
• Run digital campaigns that generate qualified leads, working with business-development teams and optimising customer journeys
• Produce and coordinate property videos, investor explainers, walkthroughs and Reels, preparing creative briefs and managing external creatives
• Manage LinkedIn as a B2B platform and plan, execute and optimise paid digital campaigns with audience targeting, A/B testing and retargeting
• Analyse performance against KPIs such as qualified leads, enquiries, website traffic and conversion rates, and report regularly
• Keep digital communications aligned with brand guidelines and work with marketing, sales and operations teams

Required profile

• Degree in Marketing, Communications, Digital Marketing, Business, Media or a related discipline
• 3-7 years of relevant experience in digital marketing, social-media management, content strategy or brand communications
• Experience developing and running digital strategies, campaigns and content programmes

Required skills

• Proven experience with LinkedIn, digital advertising, analytics and lead-generation campaigns
• Ability to turn research and reports into structured digital campaigns

Applications are made by sending a CV to the company's recruitment team; interviews are held on a rolling basis until the position is filled.