AI Marketing, Automation & Digital Systems Manager

About the role

RE/MAX Kenya is seeking a commercially‑minded digital professional to drive lead generation, marketing automation and the day‑to‑day operation of its digital systems. The role blends marketing strategy, technology implementation and problem‑solving within a fast‑growing real‑estate environment.

Key responsibilities

• Plan, launch and optimise lead‑generation campaigns on Meta and Google platforms.
• Manage campaign audiences, budgets, creative assets and performance reporting.
• Maintain the CRM, improving lead capture, allocation, follow‑up and conversion tracking.
• Design and implement email, SMS and WhatsApp follow‑up journeys and other automations.
• Leverage AI tools responsibly for research, content creation, lead engagement and operational efficiency.
• Maintain websites, landing pages, listings and ensure seamless integration between marketing platforms and the CRM.
• Coordinate social media content, photography, video production and brand consistency.
• Provide clear reports on leads, campaign costs, response times, viewings and conversions.
• Support agents and staff in using the CRM and approved digital tools.
• Deliver first‑line IT support for email, computers, printers, internet and routine software issues.
• Manage user access and liaise with external service providers for complex technical matters.

Required profile

• 3–5 years of hands‑on experience in digital marketing, performance marketing, CRM or marketing automation.
• Proven ability to run Meta Ads and Google Ads campaigns and interpret basic analytics.
• Working knowledge of CRM platforms, website management, email marketing and digital automation tools.
• Practical familiarity with AI tools and an interest in applying them to business processes.
• Capability to troubleshoot routine IT and user‑access issues and coordinate external support when needed.
• Strong communication and organisational skills, comfortable supporting both technical and non‑technical users.
• Real‑estate experience is a plus but not required.

Required skills

• Meta Ads
• Google Ads
• CRM platforms
• Email marketing
• SMS and WhatsApp automation
• AI tools
• Website maintenance
• Landing page creation
• Campaign analytics