Business Development Executive – Fish Feed Sales

About the role

FAMA Global is seeking a Business Development Executive to drive sales of its AMARA fish feed range in the Kisumu region. You will be responsible for expanding market presence, building relationships with dealers and farmers, and ensuring high‑quality feed reaches customers.

Key responsibilities

• Develop and implement strategic sales plans to meet monthly and annual targets for the AMARA fish feed range.
• Build and maintain a network of dealers, sub‑dealers, and direct farm customers, providing relationship management and technical support.
• Conduct field demonstrations and organise workshops for fish farmers on best aquaculture practices and feed efficiency.
• Collaborate with the technical team to gather market feedback and align product performance with local farming conditions.
• Manage the full sales cycle from prospecting to order processing, delivery, and payment collection.
• Monitor market trends, competitor pricing, and distribution strategies to provide actionable insights.
• Represent FAMA Global at trade shows, community events, and industry forums to enhance brand visibility.
• Maintain accurate records and produce regular reports on sales volumes, transactions, and payment status.

Required profile

• Minimum 3 years experience in fish feed sales in Kenya, preferably in Kisumu.
• Strong understanding of the local fresh fish market.
• Existing network of dealers or farmers is an advantage.
• Fluent in English and Kiswahili.

Required skills