Business Development Manager – Creative Economy

About the role

Equity Bank is hiring a Business Development Manager/Specialist for its Creative Economy unit, based in Nairobi. The role leads the growth and commercial development of the Creative Economy by turning the Bank's strategy into scalable business opportunities, differentiated financial solutions and strategic partnerships that make the Bank the preferred financial partner for creators, artists, athletes, gig workers and digital entrepreneurs. It is a full-time management role.

Key responsibilities

• Develop youth banking propositions, product bundles and customer journeys for creators, artists, athletes and digital entrepreneurs, driving customer acquisition, activation and revenue growth.
• Identify, secure and manage partnerships with creator and gig platforms, studios, sports bodies, creative hubs, aggregators and sector associations.
• Activate Equity Creative Centres and youth clubs through programmes, showcases and events.
• Scale creator and gig-worker acquisition through aggregators, Wallet-as-a-Service and embedded payouts, working with Digital Banking and Data & Innovation.
• Partner with Credit, Risk and Data & Innovation to develop creator and gig-income financing and alternative credit scoring.
• Build qualification, referral and handover mechanisms to the Senior Relationship Manager.
• Lead sector-focused marketing campaigns and speaking engagements with Marketing and Group Communications.
• Drive revenue and commercial performance across creative economy initiatives.
• Set commercial agreements, performance targets and attribution frameworks for partnerships.
• Monitor and report on the Creative Economy portfolio performance.

Required profile

• 5 to 8 years in business development, partnerships or ecosystem building in creative industries, media, sport, fintech or banking; banking exposure is an added advantage.
• Knowledge of creator ecosystems in music, film, fashion, sport and digital content.
• Understanding of creator and gig income patterns and funding needs.

Required skills

• Proposition and product bundle development for creators and gig workers.
• Digital creator onboarding, aggregator integration and embedded payouts.
• Alternative credit assessment and understanding of creator income patterns.
• Community building, storytelling and market positioning.
• Innovative, entrepreneurial and collaborative leadership.

The application is made through the Corporate Staffing Services listing for the role.