Content Manager

About the role

Q-Sourcing Servtec Group (QSSG), a human capital management firm with operations across East Africa, is looking for a Content Manager to develop and execute its content strategy. The role ensures a strong brand presence across digital and traditional platforms, driving brand awareness, lead generation and customer engagement. It sits under the Chief Marketing Officer and is based in a designated location within East Africa.

Key responsibilities

• Develop and implement a content strategy aligned with brand positioning and marketing objectives, keeping a consistent brand voice across all channels.
• Create and manage SEO-optimized content for websites, blogs, case studies, social media, email campaigns and marketing materials, and oversee visual and multimedia content such as graphics, infographics and videos.
• Manage and optimise content on CMS platforms (e.g. WordPress, HubSpot).
• Support digital marketing campaigns and lead generation through high-converting landing pages, eBooks, whitepapers and reports, and run social media content calendars.
• Track content performance (engagement, reach, conversions) with tools such as Google Analytics, refine strategies and run A/B tests.
• Work with the CMO, sales and business development teams, and partner with external agencies, designers and videographers; also provide content for employee engagement and training.

Required profile

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media or a related field; a Master's in Marketing or Business Communication is an advantage.
• 3+ years of experience in content marketing, digital marketing or brand communications.
• Proven track record managing content strategies, social media engagement and SEO-driven content.
• Familiarity with HR, recruitment or consulting industries is a plus.

Required skills

• Experience with CMS, marketing automation tools and digital analytics platforms.
• SEO and digital marketing knowledge.
• Understanding of graphic design, video production and social media trends.
• Analytical mindset and ability to collaborate across functions.