Corporate Account Manager

About the role

Safaricom is looking for a Corporate Account Manager to report to the Industry Vertical Lead. The role manages, retains and grows a portfolio of corporate customers by building strong relationships, understanding their business needs, converting revenue opportunities and ensuring high customer satisfaction. It focuses on winning new business, deepening existing relationships and maximising customer lifetime value, anchored on fixed connectivity as the entry point and convergence of fixed, mobile, cloud, security and digital services.

Key responsibilities

• Acquire customers from competitors: identify target accounts, run win-back strategies, position differentiated value propositions and track conversion success.
• Lead with fixed connectivity: position it as the primary entry point, grow the fixed customer base and usage, and build fixed-led revenue growth.
• Drive adoption of converged solutions: promote bundled offerings and multi-product adoption across accounts.
• Grow ARPA and wallet share: expand services within existing accounts, drive upsell and cross-sell, and track wallet share growth per customer.
• Retain customers: manage churn risks proactively, deliver consistent service and strengthen relationships.
• Conduct monthly service reviews: assess performance, discuss needs and priorities, follow up on agreed actions and use insights to drive account growth.
• Work closely with sales, product, network and customer experience teams, and use customer insights and market intelligence to refine strategies.

Required profile

• Bachelor's degree in Business, Sales, Marketing, ICT or a related field; postgraduate qualification is an advantage.
• 5-8+ years of experience in B2B sales, customer acquisition or account management in telecom, ICT or technology environments.
• Proven track record of acquiring customers from competitors and growing existing accounts.
• Demonstrated ability to drive ARPA growth, wallet share expansion and customer retention.
• Experience managing customer relationships and conducting structured service reviews.

Required skills

• Strong understanding of fixed connectivity solutions and converged product offerings.
• Strong commercial acumen, negotiation skills and stakeholder management.