CRM & Digital Marketing Technologist

About the role

This fast‑paced position combines systems engineering, CRM management and digital marketing to support the largest real‑estate development in East Africa. You will lead the strategy, implementation and optimisation of the company’s Salesforce‑based CRM and drive online marketing initiatives.

Key responsibilities

• Develop and execute the implementation strategy for the Rendeavour CRM.
• Integrate marketing campaigns and buyer‑behaviour analytics into the Salesforce platform.
• Maintain and improve CRM databases and related business‑process automation.
• Plan, launch and analyse web, SEO/SEM, email, social media and display advertising campaigns.
• Produce weekly digital‑marketing performance reports and update the company website with fresh content.
• Run conversion tests, monitor digital trends and optimise spend based on insights.
• Use Mailchimp and CRM tools to distribute monthly newsletters and drive traffic to the website.

Required profile

• Salesforce Certified Platform Developer or Administrator.
• Minimum three years of experience working within the Salesforce ecosystem.
• Proven experience in digital marketing and web/app development.

Required skills

• Salesforce
• Web development
• App development
• Mailchimp
• SEO/SEM