Digital Marketing Executive

About the role

HealthX is looking for a proactive Digital Marketing Executive to lead and optimise our online presence across multiple channels. You will create compelling content, manage paid campaigns, and foster community engagement to support our growth in the health‑tech sector.

Key responsibilities

• Develop and execute digital marketing campaigns on social media, website, email, SMS and WhatsApp.
• Create engaging graphics, reels, videos, blogs and other content formats.
• Manage HealthX’s digital communities and drive meaningful interaction.
• Plan, launch and optimise Meta, Google and other paid advertising campaigns.
• Support product launches, partnerships, activations and brand initiatives.
• Monitor performance metrics and deliver actionable insights for continuous improvement.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Minimum 2 years of experience in digital or content marketing.
• Strong copywriting and storytelling abilities.
• Experience managing Meta Ads and Google Ads.
• Knowledge of SEO, Google Analytics and content management systems.
• Creative thinker with excellent attention to detail and a passion for staying ahead of digital trends.

Required skills

• Meta Business Suite / Meta Ads
• Google Ads
• Google Analytics (GA4)
• SEO
• Content Management Systems
• Photography, videography and video editing
• AI tools such as ChatGPT or Claude