Digital Marketing Specialist

About the role

GNP Global Business Consultants, a start-up consultancy offering eight service lines including Business Strategy, Financial Consulting, Operations Consulting, Market Entry & Expansion, IT Consulting, Marketing Consulting, HR Consulting and Non-Profit Consulting, is looking for a Digital Marketing Specialist in Nairobi. You will run the firm's digital marketing strategy under the direction of the Head of Business Development, building visibility with institutional decision-makers on LinkedIn, Facebook, Instagram, X, the website and email, and turning that attention into discovery calls with qualified prospects.

Key responsibilities

• Content and social media: draft, approve, schedule and publish LinkedIn company page content (at least two posts a week), turn monthly anchor assets into posts, carousels, newsletter features and short clips, and route drafts for partner and client approval.
• Website and search: publish and update service pages, the case-study hub and market-entry guides through the CMS with basic on-page SEO, and track rankings for priority search terms.
• Email, lead capture and CRM: run the monthly newsletter and a three-email nurture sequence, manage the subscriber list under the Data Protection Act 2019, set up lead-magnet pages, the discovery-call booking form and the WhatsApp Business channel, log leads in the CRM and follow them up until a call is booked or the lead is qualified.
• Paid media and vendors: support small LinkedIn and Google campaigns within the set budget and targets, and coordinate outsourced designers, video editors and ad specialists.
• Analytics and reporting: maintain GA4, LinkedIn analytics and UTM tagging, and produce a one-page monthly dashboard.
• Office administrative support as reasonably assigned.

Required profile

• Diploma or degree in Marketing, Communications, Business or a related field.
• Three years' experience in digital and social media marketing; B2B or professional-services experience preferred.
• Excellent business writing in English, able to turn technical material into clear posts.
• Hands-on social media experience and comfort working with senior stakeholders across time zones.

Required skills

• Canva or similar design tools.
• Website CMS (e.g. WordPress), GA4 and an email platform (e.g. Mailchimp).
• Basic video editing, SEO tools or CRM experience (HubSpot, Zoho or similar).
• Understanding of LinkedIn Ads and Google Ads.

To apply, send your CV, a short cover note and two work samples by email to the company with the subject line "Digital Marketing Specialist: [Your Name]"; shortlisted candidates complete a practical exercise.