Head of Sales for a Food Manufacturing Plant

About the role

The client, a reputable food manufacturing company, is seeking an experienced and commercially driven Head of Sales to lead its regional sales function. The role focuses on driving profitable growth, expanding the product portfolio, and strengthening market position across assigned regional markets.

Key responsibilities

• Develop and implement regional sales plans, targets and strategies aligned with overall business objectives.
• Drive achievement of sales targets by managing the sales funnel, forecasting revenues and monitoring performance.
• Manage and optimise the CRM system, ensuring accurate pipeline management and effective customer follow‑up.
• Lead, mentor and support Sales Managers and sales teams, including hiring, training and performance management.
• Maintain and strengthen relationships with key accounts, customers and distributors.
• Analyse regional sales performance, market trends and competitor activity to identify growth opportunities.
• Prepare and manage the annual sales budget and monitor regional sales performance through dashboards.

Required profile

• A degree in Business Administration, Commercial, Sales or a related field; MBA or postgraduate qualification is an advantage.
• Proven experience as a Regional Sales Manager, Area Manager or similar senior sales role.
• Strong ability to measure and analyse key performance indicators (ROI and KPIs).
• Excellent communication, organisational and problem‑solving skills.
• Willingness to travel as needed.

Required skills

• Familiarity with CRM software.