In-House Social Media Manager

About the role

Onyx Fitness, a Nairobi‑based fitness brand, is looking for an in‑house Social Media Manager to own its day‑to‑day social presence. The role will develop strategy, create and publish content, grow and engage the community, and turn online interaction into measurable business results.

Key responsibilities

• Develop and maintain a monthly content calendar aligned with business priorities, promotions and seasonal moments.
• Define platform‑specific strategies for Instagram, TikTok, Facebook, YouTube and other relevant channels.
• Produce original graphics, short‑form videos (Reels, TikTok, Shorts) and copy in the brand voice; shoot and edit on‑location content.
• Use AI and design tools to increase content volume while preserving quality.
• Schedule and publish posts using a social media management tool; monitor comments, messages, mentions and reviews daily and respond on‑brand.
• Escalate complaints, sensitive issues and sales‑ready enquiries to the appropriate team.
• Plan, execute and optimise paid social campaigns within an agreed budget; manage ad spend and track cost‑per‑result.
• Track performance using native analytics and management tools; prepare monthly performance reports for leadership.

Required profile

• Proven experience managing social media for a consumer‑facing brand.
• Ability to create high‑quality visual and video content and to work on‑site in Nairobi.
• Strong understanding of community engagement and conversion of social interaction into leads or memberships.
• Comfortable working with data and reporting performance against targets.

Required skills