Lead Generator

About the role

The Lead Generator is responsible for achieving sales targets by proactively selling the bank’s Asset Based Finance products and cross‑selling other Absa Bank services. The role combines strong customer focus with hands‑on sales support to generate and convert high‑quality leads while delivering excellent service.

Key responsibilities

• Identify customer needs and sell Asset Based Finance solutions, meeting a 60 % time allocation on retail sales.
• Generate, follow up and convert quality leads, ensuring accurate documentation and timely account opening.
• Participate in product campaigns, explain parameters to customers and exceed specific sales targets.
• Handle customer queries and complaints related to Asset Based Finance, escalating unresolved issues as needed.
• Maintain compliance with regulatory, KYC, AML and internal risk frameworks, ensuring accuracy of all loan and account documents.
• Support team development by sharing knowledge, covering colleagues and deputising for the line manager when required.

Required profile

• Further Education and Training Certificate (FETC) in Business, Commerce or Management Studies.
• Proven ability to meet agreed sales targets and deliver high‑quality customer service.