Marketing and Branding Officer

About the role

Impact HR is seeking a Marketing and Branding Officer to lead the promotion of its luxury hospitality property in Kenya. The role focuses on creating engaging social‑media content, managing influencer collaborations and driving the brand’s transition toward a regenerative, sustainable identity.

Key responsibilities

• Develop, schedule and maintain a daily content calendar across Instagram, Facebook, LinkedIn, TikTok and other platforms, delivering at least one high‑quality post per day.
• Identify, negotiate and manage partnerships with content creators, influencers and micro‑influencers aligned with luxury travel and sustainability, overseeing contracts and performance.
• Lead the ongoing brand transition, ensuring all communications, visuals and experiences reflect the new regenerative hospitality identity and updated brand guidelines.
• Increase brand visibility across digital and physical touchpoints such as travel portals, listings, events and collaborations, highlighting sustainability credentials.
• Manage marketing partnerships with tour operators, travel agencies, media outlets and like‑minded sustainable brands to co‑create regenerative tourism campaigns.
• Integrate sustainability and regenerative initiatives into all marketing narratives, campaigns and collateral.
• Support the creation of high‑impact agent presentations, marketing materials and promotional campaigns.
• Assist sales teams by promoting products and services to guests, handling inquiries, maintaining customer databases and supporting corporate, group and agent bookings.

Required profile

• Mid‑level professional with at least 24 months of relevant experience in marketing, branding or communications.
• Demonstrated ability to produce daily social‑media content and manage influencer relationships.
• Strong understanding of luxury hospitality, sustainability and regenerative tourism concepts.
• Excellent written and verbal communication skills in English.

Required skills

• Social media platforms (Instagram, Facebook, LinkedIn, TikTok).
• Content creation and scheduling tools.
• Influencer partnership management.
• Brand guideline development and enforcement.